Privacy Statement
The privacy and security of your information is very important to us. We want you to trust that the information that you have provided to us is being properly managed and protected.
Paint It Black is a Singapore based CRM and Loyalty specialist that works together with a number of Hotels, Hotel Chains and other marketing partners.
Information we collect and how we use and share it
We collect and use personal information if you participate in any of the loyalty programs that Paint It Black supports and/or manages.
If you join one of the loyalty programs we collect information from you during the course of your membership. Information collected during the course of your enrolment and participation in these programs may include:
Your name, email address, home and business address, phone number, nationality and birthday; Information that you may choose to provide in your loyalty profile; and Marketing preferences, including how you prefer to be contacted as well as what types of information you are interested in hearing about.
This information may be provided to us through various means, including through our mobile applications. In some cases we may receive this information from a third party. We may also collect information from other sources, such as publicly available information, to help identify what types of marketing information you may be interested in hearing about.
How we use this information: We use your information to operate and provide services in connection with the loyalty programs. We also use your information to improve our products and services.
This may include:
Enrolment in the loyalty program; The order and delivery of merchandise that you have redeemed online; Sending you updates, account statements and other information relating to your participation in one of the programs or services; Sending you marketing communications (which may include text messages) in relation to the products and services in line with the loyalty program; Providing you with personalised advertisements or communications for related products or services that we believe may be relevant for you; and Analytics, statistical analysis and other research.
Although provision of much of the information requested is voluntary, the failure to provide certain information may impact and/or prevent our ability to offer you certain services.
Who we share your information with: During the course of your participation in our loyalty programs, it may be necessary to share your information with third parties such as our third-party partners and service providers for the purposes of operating the loyalty program and to provide you with the products and services that you have requested. We may also share your information with third parties, to extend special offers about their own products and services to you.
Aside from the purposes described above, we do not share your information with any other third parties unless we have your consent or under special circumstances, such as:
when we believe in good faith that the disclosure is required by law or to protect the safety of hotel guests, employees or the public; when disclosure is required to comply with a judicial proceeding, court order, subpoena, warrant or legal process; or in the event of a merger, asset sale, or other related transaction.
There may be other times when we collect and use personal information, for example if you choose to participate in one of our competitions or sweepstakes, sign up to receive our newsletters or other special offers and promotions, download one of our mobile applications or participate in one of our other services. In these instances, we will collect information from you for running and administering the respective competition, sweepstakes or service that you have elected to participate in. The information collected may include personal details such as your name and address as well as certain demographic information. In each case, we will collect, use and secure your information in a manner consistent with the general principles set out in this Privacy Statement unless we tell you otherwise.
We may also collect information from you when you browse our website or use our mobile applications. In these instances, information such as your country information, internet protocol (“IP”) address, media access control address and other characteristics about your system or device may be automatically collected. This information may be collected for functional purposes as well as to improve your experience when using these services. This information may also be used for aggregated trend and statistical analysis, and for showing you more relevant advertisements and messages.
Data Transfer
It may be necessary on occasion to transfer your information to a country outside of the country where it was originally collected or outside of your country of residence or nationality.
Using our websites, mobile applications and other technology
We and our third-party service providers use cookies, pixels, web beacons, tracking tools and other similar technologies on our websites, mobile applications and in other areas of our business to collect information and provide you with the services that you have requested or participate in and to provide targeted advertising. Subject to local consent requirements, we may use this and other information we collect, such as a hashed email address, to help us and our third-party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We, and our third party service providers, also may use the cross-device tracking and other information we learn about you to serve targeted advertising on your devices. We also use the information that we collect to improve our products and services as well as your experience when visiting our websites and using our mobile applications.
Cookies and other tracking technologies
What is a cookie: A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember as well as obtain information about that party. You might be assigned a cookie when visiting our websites or when using our mobile applications. In some instances, where permitted under the applicable law, cookies may also be used for the purposes of certain email campaigns.
Other technologies: Other technologies such as pixels and web beacons may also be used on our websites, mobile applications, in email messages and in other areas of our business. These technologies are used to improve our products and services as well as our marketing efforts.
Targeted advertising: We and our third-party service providers may serve targeted advertisements through the use of first-party or third-party cookies, pixels and web beacons when you visit our website, use our mobile applications, or visit third party websites. In some instances, these cookies may be persistent cookies. Our mobile applications may also use cookie and other information to try to identify other devices and web browsers that you may use so we and our third-party service providers may serve targeted advertisements to those devices. We do this to provide you with advertising that we believe may be relevant for you as well as improve our own products and services, including the functionality and performance of our websites and mobile applications.
Do-Not-Track: Currently, our systems do not recognize browser “do-not-track” signals. You may, however, disable certain tracking (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions.
Location Information and Services
We may receive information about your location during the course of and for the purpose of providing you the services described above through your use of our websites and mobile applications. For example, if you are using our mobile applications and have consented to sharing your location information with us, this information might be collected through GPS or Bluetooth technologies to enable us to provide certain services to you such as customised offers and promotions. In addition to your use of our websites and mobile applications, we may also receive location information from wireless networks or cellular towers in proximity to your mobile device, through your Internet protocol (“IP”) address or through your use of other services we provide at our hotels. We may also have access to location information that you provide to us through your use of social media, such as when you “tweet” your location. Your location preferences can be set or modified at the device level or through modifying your settings with the relevant social media platform.
Mobile Applications
We receive information about you when you use our mobile applications. Some information such as your device manufacturer and type are collected automatically, while other information is only collected if you choose to provide it, such as your location information. Where we process and use your personal information in connection with any mobile applications, we will do this in line with the general principles outlined in this Statement unless we tell you otherwise.
If you use our mobile app, we also send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.
How We Use the Information We Collect
We use personal information only for the purposes described in this Policy, except if otherwise disclosed to you at the time the data is collected or further authorized by law or by you.
How we secure your information
We are committed to protecting the confidentiality and security of the information that you provide to us. To do this, technical, physical and organisational security measures are put in place to protect against any unauthorised access, disclosure, damage or loss of your information. The collection, transmission and storage of information can never be guaranteed to be completely secure, however, we take steps to ensure that appropriate security safeguards are in place to protect your information.
How to contact us
For any questions or concerns regarding this Privacy Statement or our data privacy practices, please contact us:
By email: support@paintitblack.tech
By post:
Paint It Black Pte Ltd
8 Eu Tong Sen Street #14-94
Singapore 059818
